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AmeriGreen Strategies
GREEN BUSINESS OPERATING STRATEGIES
There’s a lot to be learned from executives
on the golf course. They engage in friendly dialogue, they ride together
in the same non-polluting golf cart, and they replace divots. At AmeriGreen
Strategies, we work to transform this same logic from the gold course
to the boardroom.
Green business is not about doing with less, sacrificing incentives or
spending more money. It’s about efficiency, performance and offsets. Some
occupations and lifestyles require a large SUV. That’s fine. But find
one that runs on bio-diesel and do something positive to help offset the
carbon footprint. Replace travel with Web-based teleconferences. Buy a
clock thermostat for the office and really program it. And recycle those
plastic water bottles, after you’ve reused them once or twice.
This kind of thinking doesn’t cost a lot of extra money. In fact, it’ll
probably save you both money and time (so you can get out and hit a few
more golf balls).
Here are a few more ways that AmeriGreen Strategies can help you become
green:
Corporate offices:
• Incentives for carpoolers
• No Smoking and Recycling policies
• Lighting and temperature controls
• Re-use non-sensitive copier paper
• Don’t mail – E-mail |
Manufacturing plants:
• Organize off-site parking and ride sharing
• Reduce product packaging
• Recycle manufacturing waste
• Use more fans and less air conditioning
• Eliminate VOC’s (volatile organic compounds) from the manufacturing
process |
Special Events:
• Offer recycling incentives
• Co-ordinate public transportation
• Offer matching funds or incentives for voluntary carbon offset purchases
• Devise traffic patterns that reduce vehicle idling in lines
• Schedule special entertainment after event, not before |
AmeriGreen Strategies also specialized in partnering corporations with
customers, vendors, suppliers and/or other non-competing businesses for
special green sponsorships and other pro- environmental opportunities.
HOW IT WORKS
AmeriGreen Strategies will perform an extensive audit of
your company, your products/services, suppliers and customers and your
business practices. We will facilitate the formation of a “green committee”
of representatives from every phase of your business. We will collectively
develop a list of goals and priorities along with an implementation schedule.
We also provide periodic committee meeting attendance to check on your
progress and solve any new issues.
Once some measurable progress has been achieved, we will consult with
your marketing and public relations team and develop a strategy to incorporate
your new “green” image into your sales messages, your Web site, and through
a high-profile public relations campaign. It’s important to set yourself
apart from your competition as a pioneer within your industry by adopting
environmentally friendly business practices.
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